What this address used to be
From 2012 to 2016 this address was a New Zealand online store selling organic superfoods. This site is independent of that business and of the brands that followed it, sells nothing, and gives no health advice.
Domains outlive the things first built on them. Between 2012 and early 2016 this address carried a small online shop that sold dried seeds, powders, cocoa products and similar pantry goods, along with a blog that went with the shop. Over those four years the shop moved between several website platforms, which is why old links to it come in so many different shapes. After that the address went quiet.
The address sat unused for years. In 2026 it was registered again, and it now carries this site: an independent kitchen site about cooking with whole ingredients in New Zealand. We have no connection to the old business, to the people who ran it, or to any company or brand that came after it. We did not buy its stock, its recipes, its customer lists or its name, and we do not continue any of its products.
What that means in practice
- Nothing here is for sale, and nothing here ever links you to a shop.
- None of the old text, product descriptions, photos or recipes have been reused. Everything on the site is written fresh.
- Old links that once pointed at shop pages or blog posts now land on the nearest piece of ours that covers the same ingredient, or on this note.
- Cart, checkout, account and admin pages from the old shop are not recreated. Those links end at a plain “not found” page.
- We do not give health advice, and we do not make claims about what a food will do for you.
If you arrived from an old link expecting to order something, we are sorry to disappoint. Any New Zealand supermarket, bulk-bin store or farmers’ market is a better bet, and the whole foods shelf explains what you are looking at when you get there.